At the beginning of 1995, there were 26,600 theater screens in the United States. This is an increase of over 20% since the mid-eighties and 56% since the mid-seventies. Despite many ups and downs--such as the impact of cable and home video--theatrical distribution continues to prosper. Last year the number of theater screens in the U.S. rose to over 28,000 and more are planned for this year.
When a film based upon a novel is released with related merchandise it creates unique publicity and marketing opportunities, all of which are designed to extend theatrical and other ancillary shelf life alive well past normal releases.
Beyond domestic and foreign film rentals, feature films receive considerable revenue from non theatrical sources, called ancillary sales. The ancillary sources include but are not limited to the cable networks, home video,pay-per-view, and network television. New technologies such as interactive and CD-ROM are other ancillary sources of revenue for some films.
The United States motion picture industry is an extremely profitable enterprise. American films dominate the box office in those countries where they are allowed to be freely exhibited. In 1995, U.S. made films earned a total of $5.7 billion in worldwide box office gross, according to the Motion Picture Association of America (MPAA).In 1998, just three years later, Variety Magazine stated that U.S. made films jumped to an extraordinary $6.88 billion and even higher numbers are projected for 2000.
The last five years have been a period of great financial gains for providers of motion picture entertainment with an increasing opportunity for competent producers of moderately budgeted pictures. In addition to the demand for independent releases by distributors as well as, increasingly, major studios, there has been a tremendous increase in the dollar value of ancillary markets for all films: home video, free and cable television, and international foreign sales. The explosive growth of foreign television markets and the privatization of many of these markets has produced an enormous demand for American motion picture related merchandise products.
If you have written a screenplay with a positive story resolve that would be suitable to create a demand for clothing, toys, artwork, and/or other types of corporate involvement the Movies For A Better World Marketing Team can help you complete your project and attract suitable mass marketed products to enhance the ancillary life of your film once released.
Below are rough samples of shirt designs attached to the three fully developed Movies for a Better World Productions.Let's Get Rowdy! Occam's Razor and SancZOOary.
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